Customer Engagement

A Retention Strategy at Your Fingertips

2021-01-27T10:57:21-06:00Customer Advocacy, Customer Engagement, Customer Success|

In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a company’s greatest differentiator. This means that you’ll have a viable retention strategy at your fingertips if you can develop your customers into advocates.  This is how customer satisfaction and customer retention correlate. Research from SiriusDecisions shows that 80% of buying

Engagement Strategies & Tactics for Your Online Customer Community

2020-12-18T11:41:49-06:00Customer Advocacy, Customer Engagement, Customer Marketing|

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault

How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs

2020-11-23T12:34:12-06:00Customer Advocacy, Customer Engagement, Customer Reference|

Most customer advocacy programs have grown out of a need to supply a reference to a prospect for a sales opportunity. If you wait until the prospect asks for a reference then you are working in what’s called an ‘on-demand’ and reactive state of doing business. As such many customer advocacy programs were once called

The Art of Organizing Happy Customers and Attracting More

2020-11-23T09:56:53-06:00Customer Advocacy, Customer Engagement, Customer Marketing|

In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most important competencies for marketing success, according to IDC. IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now have customer advocacy programs in place – a 570%

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