The Three Amigos: Customer Success, Customer Advocacy and Account-Based Marketing

2020-11-23T09:56:53-06:00Account Based Marketing ABM, Customer Advocacy, Customer Success|

What do customer success, customer advocacy and account-based marketing have in common? The answer is the Customer. And together they form the foundation of the Customer Experience. Research from SiriusDecisions shows that 80% of buying decisions are based on customer experience. To better cater to customer demands, B2B companies are beginning to focus on metrics