Customer Reference

Technology for Your Customer Advocacy Program and Why You Need It

2020-11-23T09:56:53-06:00Customer Advocacy, Customer Reference, Reference Management Technology|

Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer and equally important, provide you a single view of communication between your sales and marketing teams internally. Many of today’s reference management software solutions can be integrated with CRM solutions and automate the processes you

How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs

2021-05-26T11:08:52-05:00Customer Advocacy, Customer Engagement, Customer Reference|

Most customer advocacy programs have grown out of a need to supply a reference to a prospect for a sales opportunity. If you wait until the prospect asks for a reference then you are working in what’s called an ‘on-demand’ and reactive state of doing business. As such many customer advocacy programs were once called

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