As a B2B customer advocacy maven, speaker and writer, I have over 10 years in the customer marketing and customer advocacy space. My passion for customer advocacy stems from experiencing first-hand the impact customer advocates have in shortening the sales cycle, building brand strength and increasing customer loyalty.
I have leveraged technology to successfully build the framework for launching Commvault’s customer advocacy program and their first online customer community, exceeding expectations in the number of joined advocates. I continue to engage the company’s customer advocates through creative content and relevant topics in the online community.
As a Senior Director at CA Technologies, I re-imagined and evolved their customer reference program into a customer reference and advocacy program, achieving a best-in-class program status, per SiriusDecisions. In three years under my leadership, CA improved their program participation by 77% while positively impacting over $150 million in revenue year over year.
Sharing my knowledge about the power of customer advocacy, I have been a guest speaker in Marketing, Marketing Services and Sales classes at the University of Colorado at Denver and Metropolitan State University. Other speaking engagements include, Influitive Customer Spotlight webinar, Measuring Voice of the Customer Program Success and Unlocking the Future of Sales Enablement webinars in the Upland RO Innovation Customer Success Webinar Series. In 2017, I presented at the Sales Enablement Society National Conference on the topic of Leveraging Customer Advocacy for Sales Enablement.
Awards include an Influitive BAMMIE for Best Emerging Advocate Program and RO Reference Elite for thought leadership in reference programming. I have also served as a member of the RO Reference Elite Advisory Board, an industry leader in customer reference management and sales enablement.
I hold a Master of International Management and Marketing from Thunderbird School of Global Management and a Bachelor of Arts from Luther College. Additionally, I have achieved the WSET Level 3 Award in Wines.