B2B Customer Advocacy Blog

Customer advocacy is a company’s biggest differentiator.

Every successful customer marketing program needs to move from tactical to strategic.

The power of customer advocacy lies in the ability to activate the customer’s voice at any stage in the buyer’s journey.

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customer-360

Here you will learn how to shorten the sales cycle, build brand strength, and discover the power of B2B customer advocacy with these best practices in customer marketing and reference programming.

Where Customer Storytelling Takes Us Next

In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that

Enhancing Customer Engagements with Enablement

I recently had the opportunity to participate as a panelist for a Sales Enablement Soiree virtual event with Sales Enablement

A Retention Strategy at Your Fingertips

In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a company’s greatest differentiator. This means