Welcome to customer-360 – A B2B Customer Advocacy Blog

Customer advocacy is a company’s biggest differentiator.

Every successful customer marketing program needs to move from tactical to strategic.

The power of customer advocacy lies in the ability to activate the customer’s voice at any stage in the buyer’s journey.

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customer-360, a B2B Customer Advocacy Resource Center

Here you will learn how to shorten the sales cycle, build brand strength and discover the power of customer advocacy with these best practices in customer marketing and reference programming.

Channel Partners in Your Customer Advocacy Program

Channel Partners are a vital part of the business model for many companies. Why and how would you want to

How to Incorporate Customer Advocacy into the Marketing Mix

We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now

Getting on the Board with Customer Advocacy

This is an excellent time for customer advocacy professionals! We are now in the age of the customer experience,