Customer Advocacy as a Brand Differentiator
As someone who is passionate about customer advocacy, I am convinced that a customer advocacy program is one of the
How Customer Advocacy Aligns Sales and Marketing
Sales needs a reference to speak with a prospect. Demand Generation needs a customer success story for a specific
The Three Amigos: Customer Success, Customer Advocacy and Account-Based Marketing
What do customer success, customer advocacy and account-based marketing have in common? The answer is the Customer. And together they
Zoe Meyer
Founder and Managing Director of customer-360
Zoe Meyer is a blog writer, speaker and B2B customer advocacy maven. She has received the RO Reference Elite award for her thought leadership in the customer advocacy space. She has served on the RO Reference Elite…