Welcome to customer-360 – A B2B Customer Advocacy Blog

Customer advocacy is a company’s biggest differentiator.

Every successful customer marketing program needs to move from tactical to strategic.

The power of customer advocacy lies in the ability to activate the customer’s voice at any stage in the buyer’s journey.

Learn More

customer-360, a B2B Customer Advocacy Resource Center

Here you will learn how to shorten the sales cycle, build brand strength and discover the power of customer advocacy with these best practices in customer marketing and reference programming.

Engagement Strategies & Tactics for Your Online Customer Community

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those

Relevance, Visibility, and Career Progression

I had the opportunity to sit down with Margot Leong, creator, and host of Beating The Drum, a podcast about the art

Channel Partners in Your Customer Advocacy Program

Channel Partners are a vital part of the business model for many companies. Why and how would you want to