Welcome to customer-360 – A B2B Customer Advocacy Blog

Customer advocacy is a company’s biggest differentiator.

Every successful customer marketing program needs to move from tactical to strategic.

The power of customer advocacy lies in the ability to activate the customer’s voice at any stage in the buyer’s journey.

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customer-360

Here you will learn how to shorten the sales cycle, build brand strength, and discover the power of B2B customer advocacy with these best practices in customer marketing and reference programming.

A Retention Strategy at Your Fingertips

In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a company’s greatest differentiator. This means

Engagement Strategies & Tactics for Your Online Customer Community

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those

Relevance, Visibility, and Career Progression

I had the opportunity to sit down with Margot Leong, creator, and host of Beating The Drum, a podcast about the art