Welcome to customer-360, a B2B customer advocacy Resource Center. Explore these proven best practices in customer marketing, customer advocacy, and reference programming.
Resource Center
B2B Voice of the Customer & Advocacy Programs
As companies strive to better understand their customers and stand out from the competition, you start seeing a merging of
The Top 5 Pitfalls When Creating a Customer Reference & Advocacy Program
You are a new hire at a company or a current employee charged with starting a customer reference & advocacy
How to Mobilize Socially Savvy Customer Advocates
As more and more companies transition to a digital marketing strategy, there is a golden opportunity to involve your customer