B2B Customer Advocacy Blog – Page 2

Customer advocacy is a company’s biggest differentiator.

Every successful customer marketing program needs to move from tactical to strategic.

The power of customer advocacy lies in the ability to activate the customer’s voice at any stage in the buyer’s journey.

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As companies strive to better understand their customers and stand out from the competition, you start seeing a merging of

You are a new hire at a company or a current employee charged with starting a customer reference & advocacy

As more and more companies transition to a digital marketing strategy, there is a golden opportunity to involve your customer