B2B Customer Advocacy Blog – Page 3

Customer advocacy is a company’s biggest differentiator.

Every successful customer marketing program needs to move from tactical to strategic.

The power of customer advocacy lies in the ability to activate the customer’s voice at any stage in the buyer’s journey.

Learn More

Welcome to customer-360, a B2B customer advocacy Resource Center. Explore these proven best practices in customer marketing, customer advocacy, and reference programming.

Resource Center

The Customer-Centric Mindset

Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication process amongst stakeholders. However, the

Where Customer Storytelling Takes Us Next

In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that

Enhancing Customer Engagements with Enablement

I recently had the opportunity to participate as a panelist for a Sales Enablement Soiree virtual event with Sales Enablement