In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that I foresee occurring over the next five years:
- Digital assets and promotion will remain. We will become much more creative yet brief in our storytelling format.
- Storytelling will evolve to story promoting—and not just by your company but also by your customers. Reach will factor more into storytelling.
- The growth of online customer communities will continue. Digital communities provide that whenever place to meet, offering variety for a private chat or discussion forum approach.
As a result of the pandemic, marketers are now embracing a primarily digital strategy, and they are becoming more inspirational storytellers.