I recently had the opportunity to participate as a panelist for a Sales Enablement Soiree virtual event with Sales Enablement Pro. Our session, Enhancing Customer Engagements with Enablement, explored how sales reps in 2021 must be highly skilled in fostering authentic customer relationships for the best chances of success.

As panelists, we weighed in on prioritizing customer relationships in the upcoming year and how to update your customer strategy for a customer experience that drives loyalty and advocacy.

My top takeaway – For successful customer engagement in 2021, use the 4 R’s:

  • Keep it Real,
  • stay Relevant,
  • be Responsive, and
  • be Ready to know your customers on a deeper level to drive loyalty.