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So far Customer 360 Team has created 8 blog entries.

How to Mobilize Socially Savvy Customer Advocates

2021-11-17T16:27:21-06:00Advocate Marketing, Customer Advocacy, Customer Engagement|

As more and more companies transition to a digital marketing strategy, there is a golden opportunity to involve your customer advocates. Any advocate for your brand can be a game-changer in the buyer's journey.  In a fireside chat at the Influitive Live virtual event, I shared keys to success for driving social engagement and advocacy

The Customer Experience Loop

2021-10-25T11:02:17-05:00Customer Advocacy, Customer Engagement|

The customer journey is specific to the digital and human interactions, or touchpoints, that your customers and potential customers have with your product, service, and brand. In B2B, there is an ever-increasing focus on the customer journey and how we can positively impact the overall customer experience to drive retention. Where does the customer journey

The Customer-Centric Mindset

2021-09-11T07:55:33-05:00Content Marketing, Customer Advocacy, Customer Engagement, Customer Marketing|

Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication process amongst stakeholders. However, the customer experience often gets lost along the way. A customer-centric mindset focuses on people first, technology second, and will enable your organization to offer an exceptional customer experience at each stage of the customer journey.

Where Customer Storytelling Takes Us Next

2021-04-28T14:55:02-05:00Content Marketing, Customer Engagement, Customer Marketing|

In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that I foresee occurring over the next five years: Digital assets and promotion will remain. We will become much more creative yet brief in our storytelling format. Storytelling will evolve to story promoting—and not just by

A Retention Strategy at Your Fingertips

2021-10-25T11:02:33-05:00Customer Advocacy, Customer Engagement, Customer Success|

In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a company’s greatest differentiator. This means that you’ll have a viable retention strategy at your fingertips if you can develop your customers into advocates.  This is how customer satisfaction and customer retention correlate. Research from SiriusDecisions shows that 80% of buying

Engagement Strategies & Tactics for Your Online Customer Community

2021-10-25T11:02:45-05:00Customer Advocacy, Customer Engagement, Customer Marketing|

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault

Relevance, Visibility, and Career Progression

2020-12-09T08:21:21-06:00Customer Advocacy|

I had the opportunity to sit down with Margot Leong, creator, and host of Beating The Drum, a podcast about the art and science of customer advocacy. In this episode, How to Create Relevance and Boost Your Team’s Visibility, we discuss several common topics in the field of customer advocacy. Whether you intentionally chose your path to

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