As more and more companies transition to a digital marketing strategy, there is a golden opportunity to involve your customer advocates. Any advocate for your brand can be a game-changer in the buyer's journey. In a fireside chat at the Influitive Live virtual event, I shared keys to success for driving social engagement and advocacy
We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now do it on an unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing efforts to generate a sales lead, and 80% of marketing reach comes from amplification via
As someone passionate about customer advocacy, I am convinced that a customer advocacy program is one of the most effective ways to start building meaningful relationships with your customers and empower authentic word of mouth. Amplifying your Happy Customer’s voice through a mix of media and channels not only extends your brand’s reach but does
Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers. The true value can be realized when customers organically
Advocate Marketing is a powerful strategy available to B2B marketers. It is a form of marketing that emphasizes engaging existing customers in your business and theirs. These customers talk about, tweet about, and may even blog about your company and its products and services. Their third-party endorsement helps lend credibility to your brand and