Advocate Marketing

How to Incorporate Customer Advocacy into the Marketing Mix

2021-06-01T08:47:20-05:00Advocate Marketing, Customer Advocacy|

We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now do it on an unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing efforts to generate a sales lead, and 80% of marketing reach comes from amplification via

Peer-to-Peer Selling: Everyone is Social, Including Your Customers

2020-11-23T09:56:53-06:00Advocate Marketing, Customer Marketing, Peer to Peer Selling|

Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers. The true value can be realized when customers organically advocate

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