We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now do it on an unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing efforts to generate a sales lead, and 80% of marketing reach comes from amplification via
As someone who is passionate about customer advocacy, I am convinced that a customer advocacy program is one of the most effective ways you can start building meaningful relationships with your customers and empower authentic word of mouth. Amplifying your Happy Customer’s voice through a mix of media and channels not only extends your
Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers. The true value can be realized when customers organically advocate
Advocate Marketing is a powerful strategy available to B2B marketers. It is a form of marketing that emphasizes engaging existing customers in your business and theirs. These customers talk about, tweet about and may even blog about your company and its products and services. Their third party endorsement helps lend credibility to your brand,