Customer Marketing

Engagement Strategies & Tactics for Your Online Customer Community

2020-12-18T11:41:49-06:00Customer Advocacy, Customer Engagement, Customer Marketing|

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault

Peer-to-Peer Selling: Everyone is Social, Including Your Customers

2020-11-23T09:56:53-06:00Advocate Marketing, Customer Marketing, Peer to Peer Selling|

Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers. The true value can be realized when customers organically advocate

The Art of Organizing Happy Customers and Attracting More

2020-11-23T09:56:53-06:00Customer Advocacy, Customer Engagement, Customer Marketing|

In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most important competencies for marketing success, according to IDC. IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now have customer advocacy programs in place – a 570%

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