A marketing growth strategy aims to increase a company’s customer base, market share, and revenue. This is achieved by acquiring new customers, expanding the current customer base with new products or services, and retaining these customers in the long term. A successful marketing growth strategy focuses on the entire customer lifecycle. A customer-centric mindset allows
Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication process amongst stakeholders. However, the customer experience often gets lost along the way. A customer-centric mindset focuses on people first, technology second, and will enable your organization to offer an exceptional customer experience at each stage of the customer journey.
In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that I foresee occurring over the next five years: Digital assets and promotion will remain. We will become much more creative yet brief in our storytelling format. Storytelling will evolve to story promoting—and not just by
In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault
This is an excellent time for customer advocacy professionals! We are now in the age of customer experience, and customer engagement is hot in the minds of both marketing and sales. It’s what now differentiates your company from the competition. So what does all that mean for you? It means CMOs are now adapting to
As someone passionate about customer advocacy, I am convinced that a customer advocacy program is one of the most effective ways to start building meaningful relationships with your customers and empower authentic word of mouth. Amplifying your Happy Customer’s voice through a mix of media and channels not only extends your brand’s reach but does
The Sales Department needs a reference to speak with a prospect. Demand Generation needs a customer success story for a specific campaign. Product Marketing needs a customer to speak with an analyst for a product review. These are just a few examples of the diverse requests you may have in your organization where you
Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers. The true value can be realized when customers organically
The moment of truth has arrived. You are ready to evaluate the ROI of your customer advocacy program. What metrics have you identified as your barometer for success? If you use any one of the many reference management software tools available, you may benefit from the efficiency of creating many of your reporting metrics
Advocate Marketing is a powerful strategy available to B2B marketers. It is a form of marketing that emphasizes engaging existing customers in your business and theirs. These customers talk about, tweet about, and may even blog about your company and its products and services. Their third-party endorsement helps lend credibility to your brand and
How often have you heard someone in your marketing or sales organization say, ‘the competition has lots of impressive logos on their company site, why don’t we?’ My answer to that question is you can! The most effective way to have more impressive logos is through building a solid network of advocates. Let your
In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most essential competencies for marketing success, according to IDC. IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now have customer advocacy programs in place – a