Zoe Meyer

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So far Zoe Meyer has created 15 blog entries.

Channel Partners in Your Customer Advocacy Program

2021-10-29T17:42:47-05:00Channel Marketing, Customer Advocacy and Customer Reference|

Channel Partners are a vital part of the business model for many companies. Why and how would you want to include Partners in your customer advocacy program? Consider them as an extension of your customer ecosystem. As such, here are two approaches to welcoming Channel Partners in your customer advocacy program: As a reference – a Partner, like

How to Incorporate Customer Advocacy into the Marketing Mix

2021-10-29T17:40:26-05:00Advocate Marketing, Customer Advocacy and Customer Reference|

We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now do it on an unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing efforts to generate a sales lead, and 80% of marketing reach comes from amplification via

Customer Advocacy as a Brand Differentiator

2021-12-23T11:16:04-06:00Advocate Marketing, Customer Advocacy and Customer Reference, Customer Marketing|

As someone passionate about customer advocacy, I am convinced that a customer advocacy program is one of the most effective ways to start building meaningful relationships with your customers and empower authentic word of mouth.  Amplifying your Happy Customer’s voice through a mix of media and channels not only extends your brand’s reach but does

How Customer Advocacy Aligns Sales and Marketing

2021-12-23T11:12:09-06:00Customer Advocacy and Customer Reference, Customer Marketing, Customer Reference|

The Sales Department needs a reference to speak with a prospect.  Demand Generation needs a customer success story for a specific campaign.  Product Marketing needs a customer to speak with an analyst for a product review.   These are just a few examples of the diverse requests you may have in your organization where you

Technology for Your Customer Advocacy Program and Why You Need It

2022-01-31T20:31:06-06:00Customer Advocacy and Customer Reference, Customer Reference, Reference Management Technology|

Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer and equally important, provide you a single view of communication between your sales and marketing teams internally. Many of today’s reference management software solutions can be integrated with CRM solutions and automate the processes you

How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs

2022-01-31T20:49:50-06:00Customer Advocacy and Customer Reference, Customer Engagement and Customer Marketing, Customer Reference|

Most customer advocacy programs have grown out of a need to supply a reference to a prospect for a sales opportunity. If you wait until the prospect asks for a reference, then you are working in what’s called an ‘on-demand’ and reactive state of doing business.  Many customer advocacy programs were once called (and

How To Leverage Your Customer Advocacy Program Throughout the Sales Cycle

2022-01-31T20:38:24-06:00Customer Advocacy and Customer Reference, Sales Enablement and Customer Success|

Your customer advocacy program is a powerful tool in strengthening your brand and shortening the sales cycle. Here is how your program can impact the various sales milestones: Pre-Qualification by B2B Buyer According to Forrester, “today’s business buyers are increasingly self-directed: 60% prefer not to interact with a sales rep as the primary source

Advocate Marketing Drives Brand Awareness

2024-10-18T11:21:51-05:00Advocate Marketing, Customer Advocacy and Customer Reference, Customer Marketing|

Advocate Marketing is a powerful strategy available to B2B marketers. It is a form of marketing that emphasizes engaging existing customers in your business and theirs.  These customers talk about, tweet about, and may even blog about your company and its products and services. Their third-party endorsement helps lend credibility to your brand and

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