About Zoe Meyer

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So far Zoe Meyer has created 15 blog entries.

The Art of Organizing Happy Customers and Attracting More

2022-03-25T08:44:09-05:00Customer Advocacy, Customer Engagement, Customer Marketing|

In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most essential competencies for marketing success, according to IDC.  IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now have customer advocacy programs in place – a

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