Customer Advocacy

Engagement Strategies & Tactics for Your Online Customer Community

2020-12-18T11:41:49-06:00Customer Advocacy, Customer Engagement, Customer Marketing|

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault

Relevance, Visibility, and Career Progression

2020-12-09T08:21:21-06:00Customer Advocacy|

I had the opportunity to sit down with Margot Leong, creator, and host of Beating The Drum, a podcast about the art and science of customer advocacy. In this episode, How to Create Relevance and Boost Your Team’s Visibility, we discuss several common topics in the field of customer advocacy. Whether you intentionally chose your path to

How to Incorporate Customer Advocacy into the Marketing Mix

2020-11-23T09:56:52-06:00Advocate Marketing, Customer Advocacy|

We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now do it on an unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing efforts to generate a sales lead, and 80% of marketing reach comes from amplification via

Technology for Your Customer Advocacy Program and Why You Need It

2020-11-23T09:56:53-06:00Customer Advocacy, Customer Reference, Reference Management Technology|

Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer and equally important, provide you a single view of communication between your sales and marketing teams internally. Many of today’s reference management software solutions can be integrated with CRM solutions and automate the processes you

How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs

2020-11-23T12:34:12-06:00Customer Advocacy, Customer Engagement, Customer Reference|

Most customer advocacy programs have grown out of a need to supply a reference to a prospect for a sales opportunity. If you wait until the prospect asks for a reference then you are working in what’s called an ‘on-demand’ and reactive state of doing business. As such many customer advocacy programs were once called

How To Leverage Your Customer Advocacy Program Throughout the Sales Cycle

2020-11-23T09:56:53-06:00Customer Advocacy, Sales Enablement|

Your customer advocacy program is a powerful tool in strengthening your brand and shortening the sales cycle. Here is how your program can impact the various sales milestones: Pre-Qualification by B2B Buyer According to Forrester, ‘today’s business buyers are increasingly self-directed: 60% prefer not to interact with a sales rep as the primary source

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