Customer Advocacy

A Retention Strategy at Your Fingertips

2021-01-27T10:57:21-06:00Customer Advocacy, Customer Engagement, Customer Success|

In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a company’s greatest differentiator. This means that you’ll have a viable retention strategy at your fingertips if you can develop your customers into advocates.  This is how customer satisfaction and customer retention correlate. Research from SiriusDecisions shows that 80% of buying

Engagement Strategies & Tactics for Your Online Customer Community

2020-12-18T11:41:49-06:00Customer Advocacy, Customer Engagement, Customer Marketing|

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault

Relevance, Visibility, and Career Progression

2020-12-09T08:21:21-06:00Customer Advocacy|

I had the opportunity to sit down with Margot Leong, creator, and host of Beating The Drum, a podcast about the art and science of customer advocacy. In this episode, How to Create Relevance and Boost Your Team’s Visibility, we discuss several common topics in the field of customer advocacy. Whether you intentionally chose your path to

How to Incorporate Customer Advocacy into the Marketing Mix

2020-11-23T09:56:52-06:00Advocate Marketing, Customer Advocacy|

We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now do it on an unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing efforts to generate a sales lead, and 80% of marketing reach comes from amplification via

Technology for Your Customer Advocacy Program and Why You Need It

2020-11-23T09:56:53-06:00Customer Advocacy, Customer Reference, Reference Management Technology|

Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer and equally important, provide you a single view of communication between your sales and marketing teams internally. Many of today’s reference management software solutions can be integrated with CRM solutions and automate the processes you

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