Account Based Marketing ABM – B2B Customer Advocacy Blog

Getting on the Board with Customer Advocacy

Zoe Meyer2021-09-15T08:15:24-05:00Account Based Marketing ABM, Customer Advocacy, Customer Marketing|

This is an excellent time for customer advocacy professionals! We are now in the age of customer experience, and customer engagement is hot in the minds of both marketing and sales. It’s what now differentiates your company from the competition. So what does all that mean for you? It means CMOs are now adapting to

The Customer Experience Triumvirate

Zoe Meyer2021-08-16T08:50:35-05:00Account Based Marketing ABM, Customer Advocacy, Customer Success|

What do customer success, customer advocacy, and account-based marketing have in common? The answer is the Customer. And together they form the foundation of the Customer Experience. Research from SiriusDecisions shows that 80% of buying decisions are based on customer experience. To better cater to customer demands, B2B companies are beginning to focus on