Content Marketing

The Customer-Centric Mindset

2021-09-11T07:55:33-05:00Content Marketing, Customer Advocacy, Customer Engagement, Customer Marketing|

Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication process amongst stakeholders. However, the customer experience often gets lost along the way. A customer-centric mindset focuses on people first, technology second, and will enable your organization to offer an exceptional customer experience at each stage of the customer journey.

Where Customer Storytelling Takes Us Next

2021-04-28T14:55:02-05:00Content Marketing, Customer Engagement, Customer Marketing|

In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that I foresee occurring over the next five years: Digital assets and promotion will remain. We will become much more creative yet brief in our storytelling format. Storytelling will evolve to story promoting—and not just by

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