How To Leverage Your Customer Advocacy Program Throughout the Sales Cycle

2020-11-23T09:56:53-06:00Customer Advocacy, Sales Enablement|

Your customer advocacy program is a powerful tool in strengthening your brand and shortening the sales cycle. Here is how your program can impact the various sales milestones: Pre-Qualification by B2B Buyer According to Forrester, ‘today’s business buyers are increasingly self-directed: 60% prefer not to interact with a sales rep as the primary source