Relevance, Visibility, and Career Progression

I had the opportunity to sit down with Margot Leong, creator, and host of Beating The Drum, a podcast about the art and science of customer advocacy. In this episode, How to Create Relevance and Boost Your Team’s Visibility, we discuss several common topics in the field

Channel Partners in Your Customer Advocacy Program

Channel Partners are a vital part of the business model for many companies.  Why and how would you want to include Partners in your customer advocacy program?  Consider them as an extension of your customer ecosystem.  As such, here are two approaches to including Channel

How to Incorporate Customer Advocacy into the Marketing Mix

We’re currently living in an engagement economy, wherein everyone and everything is connected. People have always talked, but they now do it on an unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing efforts to generate a

Customer Advocacy as a Brand Differentiator

As someone who is passionate about customer advocacy, I am convinced that a customer advocacy program is one of the most effective ways you can start building meaningful relationships with your customers and empower authentic word of mouth. Amplifying your Happy Customer’s voice through

How Customer Advocacy Aligns Sales and Marketing

Sales needs a reference to speak with a prospect.  Demand Generation needs a customer success story for a specific campaign. Product Marketing needs a customer to speak with an analyst for a product review.  These are just a few examples of the diverse requests

Measuring Your Customer Advocacy Program

The moment of truth has arrived.  You are ready to evaluate the ROI on your customer advocacy program.  What metrics have you identified as your barometer for success? If you use any one of the many reference management software tools available, you may benefit

Technology for Your Customer Advocacy Program and Why You Need It

Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer and equally important, provide you a single view of communication between your sales and marketing teams internally. Many of today’s reference management software solutions can

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