Customer advocacy helps your company drive revenue growth, build brand strength, reduce attrition, and differentiate your company from the competition. Its power lies in activating the customer’s voice at any stage in their journey and at multiple organizational levels. How do you turn your customers into advocates for your brand? First, you need to identify
A marketing growth strategy aims to increase a company’s customer base, market share, and revenue. This is achieved by acquiring new customers, expanding the current customer base with new products or services, and retaining these customers in the long term. A successful marketing growth strategy focuses on the entire customer lifecycle. A customer-centric mindset allows
As companies strive to better understand their customers and stand out from the competition, you start seeing a merging of otherwise unrelated roles. Today, many job opportunities combine programs under one title or team, such as Customer Experience and Advocacy, Customer Programs and Advocacy, or even more general Customer Marketing. Defining the Programs The Voice