Welcome to customer-360, a B2B customer advocacy Resource Center. Explore these proven best practices in customer marketing, customer advocacy, and reference programming.
Resource Center
Where Customer Storytelling Takes Us Next
In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that
Enhancing Customer Engagements with Enablement
I recently had the opportunity to participate as a panelist for a Sales Enablement Soiree virtual event with Sales Enablement
A Retention Strategy at Your Fingertips
In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a company’s greatest differentiator. This means