Customer advocacy helps your company drive revenue growth, build brand strength, reduce attrition, and differentiate your company from the competition. Its power lies in activating the customer’s voice at any stage in their journey and at multiple organizational levels. How do you turn your customers into advocates for your brand? First, you need to identify
A marketing growth strategy aims to increase a company’s customer base, market share, and revenue. This is achieved by acquiring new customers, expanding the current customer base with new products or services, and retaining these customers in the long term. A successful marketing growth strategy focuses on the entire customer lifecycle. A customer-centric mindset allows
As companies strive to better understand their customers and stand out from the competition, you start seeing a merging of otherwise unrelated roles. Today, many job opportunities combine programs under one title or team, such as Customer Experience and Advocacy, Customer Programs and Advocacy, or even more general Customer Marketing. Defining the Programs The Voice
You are a new hire at a company or a current employee charged with starting a customer reference & advocacy program. The first thing that comes to your mind is—where do I start? Save yourself some time and a few headaches by reviewing these top 5 pitfalls to avoid: 1. Creating the Program Without Executive
As more and more companies transition to a digital marketing strategy, there is a golden opportunity to involve your customer advocates. Any advocate for your brand can be a game-changer in the buyer's journey. In a fireside chat at the Influitive Live virtual event, I shared keys to success for driving social engagement and advocacy
The customer journey is specific to the digital and human interactions, or touchpoints, that your customers and potential customers have with your product, service, and brand. In B2B, there is an ever-increasing focus on the customer journey and how we can positively impact the overall customer experience to drive retention. Where does the customer journey
Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication process amongst stakeholders. However, the customer experience often gets lost along the way. A customer-centric mindset focuses on people first, technology second, and will enable your organization to offer an exceptional customer experience at each stage of the customer journey.
In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that I foresee occurring over the next five years: Digital assets and promotion will remain. We will become much more creative yet brief in our storytelling format. Storytelling will evolve to story promoting—and not just by
I recently had the opportunity to participate as a panelist for a Sales Enablement Soiree virtual event with Sales Enablement Pro. Our session, Enhancing Customer Engagements with Enablement, explored how sales reps in 2021 must be highly skilled in fostering authentic customer relationships for the best chances of success. As panelists, we weighed in on
In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a company’s greatest differentiator. This means that you’ll have a viable retention strategy at your fingertips if you can develop your customers into advocates. This is how customer satisfaction and customer retention correlate. Research from SiriusDecisions shows that 80% of buying
In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault