What do customer success, customer advocacy, and account-based marketing have in common? The answer is the Customer. And together they form the foundation of the Customer Experience. Research from SiriusDecisions shows that 80% of buying decisions are based on customer experience. To better cater to customer demands, B2B companies are beginning to focus on
Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers. The true value can be realized when customers organically
Most customer advocacy programs have grown out of a need to supply a reference to a prospect for a sales opportunity. If you wait until the prospect asks for a reference, then you are working in what’s called an ‘on-demand’ and reactive state of doing business. Many customer advocacy programs were once called (and
Advocate Marketing is a powerful strategy available to B2B marketers. It is a form of marketing that emphasizes engaging existing customers in your business and theirs. These customers talk about, tweet about, and may even blog about your company and its products and services. Their third-party endorsement helps lend credibility to your brand and