Zoe Meyer & Nichole Auston

Peer-to-Peer Selling: Everyone is Social, Including Your Customers

2020-11-23T09:56:53-06:00Advocate Marketing, Customer Marketing, Peer to Peer Selling|

Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers. The true value can be realized when customers organically advocate

How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs

2021-05-26T11:08:52-05:00Customer Advocacy, Customer Engagement, Customer Reference|

Most customer advocacy programs have grown out of a need to supply a reference to a prospect for a sales opportunity. If you wait until the prospect asks for a reference then you are working in what’s called an ‘on-demand’ and reactive state of doing business. As such many customer advocacy programs were once called

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