Zoe Meyer

Technology for Your Customer Advocacy Program and Why You Need It

2020-11-23T09:56:53-06:00Customer Advocacy, Customer Reference, Reference Management Technology|

Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer and equally important, provide you a single view of communication between your sales and marketing teams internally. Many of today’s reference management software solutions can be integrated with CRM solutions and automate the processes you

How To Leverage Your Customer Advocacy Program Throughout the Sales Cycle

2021-09-20T13:53:55-05:00Customer Advocacy, Sales Enablement|

Your customer advocacy program is a powerful tool in strengthening your brand and shortening the sales cycle. Here is how your program can impact the various sales milestones: Pre-Qualification by B2B Buyer According to Forrester, ‘today’s business buyers are increasingly self-directed: 60% prefer not to interact with a sales rep as the primary source

The Art of Organizing Happy Customers and Attracting More

2020-11-23T09:56:53-06:00Customer Advocacy, Customer Engagement, Customer Marketing|

In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most important competencies for marketing success, according to IDC. IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now have customer advocacy programs in place – a 570%

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