Turning Your Customers into Brand Advocates
Customer advocacy helps your company drive revenue growth, build brand strength, reduce attrition, and differentiate
What’s in a B2B Marketing Growth Strategy?
A marketing growth strategy aims to increase a company’s customer base, market share, and revenue.
B2B Voice of the Customer & Advocacy Programs
As companies strive to better understand their customers and stand out from the competition, you
The Top 5 Pitfalls When Creating a Customer Reference & Advocacy Program
You are a new hire at a company or a current employee charged with starting
How to Mobilize Socially Savvy Customer Advocates
As more and more companies transition to a digital marketing strategy, there is a golden
The Customer Experience Loop
The customer journey is specific to the digital and human interactions, or touchpoints, that your
The Customer-Centric Mindset
Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication
Where Customer Storytelling Takes Us Next
In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided
Enhancing Customer Engagements with Enablement
I recently had the opportunity to participate as a panelist for a Sales Enablement Soiree
A Retention Strategy at Your Fingertips
In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a
Engagement Strategies & Tactics for Your Online Customer Community
In the first year of our online customer community at Commvault, we experienced some ‘aha’
Channel Partners in Your Customer Advocacy Program
Channel Partners are a vital part of the business model for many companies. Why and how