
Ready. Set. Action. Customer Advocacy
You're never too small to start building a powerful customer engagement and success-sharing system that
Turning Your Customers into Brand Advocates
Customer advocacy helps your company drive revenue growth, build brand strength, reduce attrition, and differentiate
What’s in a B2B Marketing Growth Strategy?
A marketing growth strategy aims to increase a company’s customer base, market share, and revenue.
B2B Voice of the Customer & Advocacy Programs
As companies strive to better understand their customers and stand out from the competition, you
The Top 5 Pitfalls When Creating a Customer Reference & Advocacy Program
You are a new hire at a company or a current employee charged with starting
How to Mobilize Socially Savvy Customer Advocates
As more and more companies transition to a digital marketing strategy, there is a golden
The Customer Experience Loop
The customer journey is specific to the digital and human interactions, or touchpoints, that your
The Customer-Centric Mindset
Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication
Where Customer Storytelling Takes Us Next
In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided
Enhancing Customer Engagements with Enablement
I recently had the opportunity to participate as a panelist for a Sales Enablement Soiree
A Retention Strategy at Your Fingertips
In highly competitive industries, such as Software as a Service (SaaS), customer advocacy is a
Engagement Strategies & Tactics for Your Online Customer Community
In the first year of our online customer community at Commvault, we experienced some ‘aha’