Resource Center

How to Incorporate Customer Advocacy into the Marketing Mix

We’re currently living in an engagement economy, wherein everyone and everything is connected. People have

This is an excellent time for customer advocacy professionals! We are now in the age

As someone passionate about customer advocacy, I am convinced that a customer advocacy program is

The Sales Department needs a reference to speak with a prospect. Demand Generation needs a

What do customer success, customer advocacy, and account-based marketing have in common? The answer

Any experience a customer has with a brand can be shared online with a

The moment of truth has arrived. You are ready to evaluate the ROI of

Your customer advocacy program can benefit from technology to provide you a single view

Most customer advocacy programs have grown out of a need to supply a reference

Your customer advocacy program is a powerful tool in strengthening your brand and shortening

Advocate Marketing is a powerful strategy available to B2B marketers. It is a form

The customer reference and the customer advocate walk into a cafe. They begin speaking