The Art of Organizing Happy Customers and Attracting More

2022-03-25T08:44:09-05:00Customer Advocacy and Customer Reference, Customer Engagement and Customer Marketing, Customer Marketing|

In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most essential competencies for marketing success, according to IDC.  IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now have customer advocacy programs in place – a