Category: Customer Advocacy

The Three Amigos: Customer Success, Customer Advocacy and Account-Based Marketing

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What do customer success, customer advocacy and account-based marketing have in common? The answer is the Customer. And together they

How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs

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How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs Most customer advocacy programs initially