Customer Advocacy as a Brand Differentiator
As someone who is passionate about customer advocacy, I am convinced that a customer advocacy program is one of the
How Customer Advocacy Aligns Sales and Marketing
Sales needs a reference to speak with a prospect. Demand Generation needs a customer success story for a specific
The Three Amigos: Customer Success, Customer Advocacy and Account-Based Marketing
What do customer success, customer advocacy and account-based marketing have in common? The answer is the Customer. And together they
Peer-to-Peer Selling: Everyone is Social, Including Your Customers
Any experience a customer has with a brand can be shared online with a potential audience of millions, most of
Measuring Your Customer Advocacy Program
The moment of truth has arrived. You are ready to evaluate the ROI on your customer advocacy program. What
Technology for Your Customer Advocacy Program and Why You Need It
Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer
How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs
How to Move from Tactical to Strategic: 5 Essentials Every Successful Customer Advocacy Program Needs Most customer advocacy programs initially
How To Leverage Your Customer Advocacy Program Throughout the Sales Cycle
Your customer advocacy program is a powerful tool in strengthening your brand and shortening the sales cycle. Here is
Advocate Marketing Drives Brand Awareness
Advocate Marketing is a powerful strategy available to B2B marketers. It is a form of marketing that emphasizes engaging existing
The Customer Reference and the Customer Advocate
The customer reference and the customer advocate walk into a cafe. They begin speaking while ordering a coffee and
Branding and Customer Advocacy in Harmony
How many times have you heard someone in your marketing or sales organization say, ‘the competition has lots of
The Art of Organizing Happy Customers and Attracting More
In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the