The Customer-Centric Mindset

2021-09-11T07:55:33-05:00Content Marketing, Customer Advocacy, Customer Engagement, Customer Marketing|

Organizations can help achieve operational efficiencies by leveraging technology—as it creates a seamless internal communication process amongst stakeholders. However, the customer experience often gets lost along the way. A customer-centric mindset focuses on people first, technology second, and will enable your organization to offer an exceptional customer experience at each stage of the customer journey.

Where Customer Storytelling Takes Us Next

2021-04-28T14:55:02-05:00Content Marketing, Customer Engagement, Customer Marketing|

In a video interview with Vocal Video, Where Customer Storytelling Takes Us Next, I provided three customer storytelling trends that I foresee occurring over the next five years: Digital assets and promotion will remain. We will become much more creative yet brief in our storytelling format. Storytelling will evolve to story promoting—and not just by

Engagement Strategies & Tactics for Your Online Customer Community

2021-10-25T11:02:45-05:00Customer Advocacy, Customer Engagement, Customer Marketing|

In the first year of our online customer community at Commvault, we experienced some ‘aha’ moments in customer engagement. Those insights led us to focus on what was working well and resulted in a Best Emerging Advocate Program (BAMMIE) award from Influitive. We used their technology to gamify and scale our online customer community, Commvault

Customer Advocacy as a Brand Differentiator

2021-12-23T11:16:04-06:00Advocate Marketing, Customer Advocacy, Customer Marketing|

As someone passionate about customer advocacy, I am convinced that a customer advocacy program is one of the most effective ways to start building meaningful relationships with your customers and empower authentic word of mouth.  Amplifying your Happy Customer’s voice through a mix of media and channels not only extends your brand’s reach but does

The Art of Organizing Happy Customers and Attracting More

2022-03-25T08:44:09-05:00Customer Advocacy, Customer Engagement, Customer Marketing|

In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most essential competencies for marketing success, according to IDC.  IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now have customer advocacy programs in place – a

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