Customer Advocacy

Customer Advocacy as a Brand Differentiator

Customer Advocacy as a Brand Differentiator As someone who is passionate about customer advocacy, I am convinced that a customer advocacy program is one of the most effective ways you can start building meaningful relationships with your customers and empower authentic word of mouth. Amplifying your Happy Customer’s voice through a mix of media and

2017-11-13T19:41:05+00:00 By |Customer Advocacy|

Branding and Customer Advocacy in Harmony

Branding and Customer Advocacy in Harmony How many times have you heard someone in your marketing or sales organization say, ‘the competition has lots of impressive logos on their company site, why don’t we?’ My answer to that question is you can! The most effective way to have more impressive logos is through building a

2017-11-13T19:51:02+00:00 By |Customer Advocacy|

How To Leverage Your Customer Advocacy Program Throughout the Sales Cycle

How to Leverage Your Customer Advocacy Program Throughout the Sales Cycle Your customer advocacy program is a powerful tool in strengthening your brand and shortening the sales cycle. Here is how your program can impact the various sales milestones: Pre-Qualification by B2B Buyer According to Forrester, ‘today’s business buyers are increasingly self-directed: 60% prefer not

2017-11-13T19:41:30+00:00 By |Customer Advocacy|

The Customer Reference and the Customer Advocate

The Customer Reference and the Customer Advocate The customer reference and the customer advocate walk into a cafe.  They begin speaking while ordering a coffee and find a commonality – they both use your product(s).  They continue their conversation, speaking about the benefits and perhaps drawbacks of the solution but most certainly they are speaking

2017-11-13T18:04:22+00:00 By |Customer Advocacy|

Technology for Your Customer Advocacy Program and Why You Need It

Technology for Your Customer Advocacy Program and Why You Need It Your customer advocacy program can benefit from technology to provide you a single view of communication with a customer and equally important, provide you a single view of communication between your sales and marketing teams internally. Many of today’s reference management software solutions can

2017-11-13T18:04:39+00:00 By |Customer Advocacy|

Measuring Your Customer Advocacy Program

Measuring Your Customer Advocacy Program The moment of truth has arrived.  You are ready to evaluate the ROI on your customer advocacy program.  What metrics have you identified as your barometer for success?   If you use any one of the many reference management software tools available, you may benefit from the efficiency of creating

2017-11-13T19:50:25+00:00 By |Customer Advocacy|

How Customer Advocacy Aligns Sales and Marketing

How Customer Advocacy Aligns Sales and Marketing Sales needs a reference to speak with a prospect.  Demand Generation needs a customer success story for a specific campaign. Product Marketing needs a customer to speak with an analyst for a product review.  These are just a few examples of the diverse requests you may have in

2017-11-13T19:04:49+00:00 By |Customer Advocacy, Marketing|

The Art of Organizing Happy Customers and Attracting More

The Art of Organizing Happy Customers and Attracting More In 2016, only 10% of B2B IT vendors had established customer advocacy programs, despite it being named one of the top 5 most important competencies for marketing success, according to IDC. IDC’s 2017 Loyalty Marketing & Advocacy Marketing Barometer study found that 67% of companies now

2017-11-13T18:06:43+00:00 By |Customer Advocacy|